You'll be scored against the following key areas
Have you defined a clear and concise organisational purpose and cultural behaviours that everyone in your organisation knows and understands?
Do you have the right people on the board, who believe in your purpose, share your values, and have the right character and drive to build your organisation.
Does your marketing messaging, your PR, and your internal your comms fully reflect and reinforce the purpose and core values of your organisation?
Does everything you do within your organisation - policies, strategy, environment, metrics, rewards all reinforce the purpose and values?
"Not only does he know his stuff, he's an absolute expert at what he does and working with him has transformed my business and came just at the right as our team continues to expand."
MD at Mr Digital